Our Study is Published, BUT the Journey is not Finished!

Each June, we receive e-mails from publishers welcoming the evolution of their journals’ journal impact factor (JIF). The JIF is a controversial metric (Callaway 2016), and it is worth asking, “What’s behind it?” In this age of “publish or perish” (Harzing 2007), we take much time and effort to write our papers and get them published. But how much time and effort do we put into finding readers or ensuring that we are reaching the right audience? Are metrics, such as the JIF, good guides for how well we are doing at reaching our target audience?

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